About Us

We Grow Our Business by Growing Your Business

It sounds simple, but in a typical wholesaler/retailer relationship, that’s not how it works.  That’s why when Serta created the America’s Mattress model in the late 1990s it was so revolutionary.  Instead of fighting other manufacturers for mattress floor space, we focused on helping our America’s Mattress partners grow their entire businesses—knowing that the better they do, the more mattresses we sell!  In the 20+ years since then, we’ve helped over 180 independent owners open nearly 300 stores across the country—and in the process, they’ve provided their friends, families, and communities with a better sleep!

Our Vision

To continue our growth as America’s largest network of independently owned mattress stores, enriching the lives of our owners, their customers, and the communities where they operate.

Our Mission

To make it easy for our customers to find the perfect mattress for a great night’s sleep and to provide our partners with a rewarding business where they can succeed.