What if, instead of confusing customers by offering a myriad of brands and models, Serta partnered with the retailer and together they focused on growing their over-all business with a carefully curated selection? After testing the theory, we found that it worked – customers found that finding their perfect mattress was easier and the businesses grew, which meant they sold more Serta mattresses – it was a win for everyone!
In the years since, we’ve grown in many ways – not only in the number of stores and independent owners that have joined our network, but also in the support we provide them. In addition to start-up assistance, we’ve grown our staff to include business consultants that help our owners with everything from merchandising and advertising to complete business analysis.
Today, the America’s Mattress network boasts over 150 independent business owners with nearly 300 stores and is the 15th largest bedding retailer in the US. While we, and the entire industry, have seen many changes over the years, our strategy remains the same: we grow our business by growing our partners’ businesses!
The idea of partnering with local mattress stores was born
Our 150th store opens
The America’s Mattress network climbs into the top 10 bedding retailers in the country.
New emphasis on growing a consistent “America’s Mattress” brand nationally
Enhanced focus on business support to effectively grow and support the network
Four years of record levels of store retention with strong sales and growth
Development of consumer-centric retail experience
America’s Mattress has continued to outpace the industry and is poised for on-going growth!