Our Team

Mike Juoni

Director, America’s Mattress

Mike works with the team on various aspects of network growth and oversees the general direction of the America’s Mattress program. Mike is based in Whitewater, WI and has been involved with the America’s Mattress program for nearly 10 years having worked on the growth and development in the field with the owners as well as working with candidates for the program. Mike has helped several owners create business plans that have led to growth initiatives for the local owners and the network overall. Mike began his career in the mattress industry in 1997 and has been involved in direct management or network level support of independently owned/franchised retail mattress stores ever since.

Curt Grady

Senior Regional Manager

Curt has been overseeing direct support to the America’s Mattress retail network for over 5 years, primarily focusing on helping grow revenue and profitability for network members and assisting in successful implementation of the brand in each market. Curt is based in Spokane, WA and oversees support in the Western US. Curt began his career in retail roughly 20 years ago at a local new car dealership, quickly working his way up to General Manager. More recently, Curt spent over 5 years as the General Manager for a large multi-line appliance, mattress, and furniture retailer. In addition to overall store management, Curt was the mattress and furniture buyer, was deeply involved in advertising and media planning, and helped make his company the number one mattress retailer in his geographic area.

Gordon Hecht

Senior Regional Manager

Gordon has been overseeing direct support to the America’s Mattress retail network for over 5 years, primarily focusing on helping grow revenue and profitability for network members and assisting in successful implementation of the brand in each market. Gordon is based in Columbus, OH and oversees support in the Eastern US. Gordon has more than 30 years of experience improving retail performance and has been recognized often for outstanding sales and management achievement with several organizations including Drexel-Heritage, RB Furniture, Reliable Stores, and Sofa Express. He has served as Store Manager, Multi-unit manager and Director of Training. With his first-hand knowledge of our industry’s front-line, Gordon has devoted his career to guiding others to exceed their goals.

Stephen Day

Senior Manager – Program Development

As Senior Manager of Program Development for America’s Mattress, Stephen oversees all legal aspects of the network as well as all third-party support relationships.  Stephen is based out of the Northwestern suburbs of Chicago and has been a part of the America’s Mattress program management team for over 15 years.  In addition to the legal on-boarding with new owners, he also manages the America’s Mattress website, advertising and marketing materials, and owner support programs.  In his spare time he is a small-scale urban homesteader along with his wife and two daughters.

Jeff Joyce

Creative Services Manager

As the Creative Services Manager for America’s Mattress, Jeff manages the production and creative direction for all advertising vehicles, as well as website and in-store design. Jeff joined the America’s Mattress team about three years ago, and he is based out of the Southwestern suburbs of Chicago. Jeff has over 25 years of creative direction and production experience in the retail industry, and was most recently an Associate Creative Director for a national retail corporation.